behind-the-mac__gjfvvsk2mrm2_og.png

B E H I N D   T H E   M A C 

APPLE - Made here, not there

Groundbreaking creative work is made in communities all over Australia, and for this ad campaign, Apple pledged to celebrate this, while also recognising that much of this work is created with help from Mac computers.

giphy.gif

TVC
 

*Produced in conjunction with TBWA, Sydney. 

WEBSITE
 

Featuring the Mulka Project, Phoebe Paradise and Hayden Cox

1/6

“Wait. Did I read that right, Apple posting a tweet about a rapper from MERRYLANDS?”

- Via TIkTok

 

“Feels great for a huge brand like Apple to get behind local artists.”

- Via Instagram
 

SOCIAL

Long-form YouTube film featuring the Mulka Project (Production: Collider, Director: Suzanne Kim

APPLE STORES

Screensaver, posters and POS

BTM_Channel+Poster_1.jpg
BTM_Retail+Video+Wall.jpg

HYPERLOCAL OUTDOOR

BTM_Channel+Poster_2.jpg
BTM_Retail+Easel.jpg
BTM_ODAL.jpg

HYPERLOCAL OUTDOOR

1/7