BRAND AWARENESS

Stage 2: Growth

BRAND FUNNEL

  • Aware ( spontaneously prompted)

  • Familiar

  • Consider

  • Use

  • Prefer

  • Recommend / NPS

  • Loyalty 

BRAND PERCEPTION

  • Image

  • Key ' drivers' - nee

  • Measures of trust & reputation

  • Sample size: N = 500

Gradient

B R A N D   A W A R E N E S S