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c a s e   s t u d y

Our insights on demand platform identified key insights,

which drove the brand strategy and creative execution

for a new breed of computer to hit the market targeting gen-z. 

ADVISORY

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  • Competitive Brand Audit 

  • Industry Insights

  • Audience Survey

  • Audience Research

  • Persona Development

  • Brand Positioning

r e s a r c h

Insights on demand

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c r e a t i v e   b r a n d   d e v e l o p m e n t

  • Brand naming

  • Brand Identity

  • Color System

  • Typographic System

  • Tagline + Messaging Platforms

  • Illustration

  • Iconography

  • Graphic Elements

  • Promo Video

  • User Interface Design

  • Print / Digital Ads

  • Website Design

  • Animations

  • Ecommerce Development

Commercial creativity

 

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Talent recruiting

Tapping into our global network

  • Connecting with the best talent

  • Trusted and vetted community

  • Real-time availability

  • Curated and bespoke matching

  • Audited and optimised teams

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Insight

Consumers frustrated by the lack of choices and the inability to purchase an affordable high-end computer, SALIA set out to change how we purchase technology.

 

Idea

Rather than make all the product decisions internally, SALIA empowered their community of 1,000 (at the time) to make all the choices.

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Brand persona = Rebel

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