Consumer needs

Customer needs is the check list that a consumer requires when purchasing a brands product or service. Get it right and you're brand will propel forward rather than retreat backwards.

stage of product lifecycle

M A T U R I T Y

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KEY METRICS

  • Product / service benefits.

  • Key ' drivers' measure which generate puchase.

  • 'Driver' priorities, ranking and distance.

  • Brand image on key 'drivers' 

  • Relative performance of brand and competitors on key 'drivers'

  • Volume of key 'drivers' in generating purchase

  • purchase 

  • brand equity 

  • premium price

KEY METRICS

Product service / benefit

Key ' drivers' - measure which generate purchase

'Driver' priorities

  • ranking

  • distance 

Brand image on key 'drivers'

Volume of key 'drivers' in generating 

  • purchase 

  • brand equity 

  • premium price

Relative performance of brand and competitors on key 'drivers'

Sample size: N = 500