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C R E A T I V E   E F F E C T I V E N E S S

CREATIVE EFFECTIVENESS

KEY PERFORMANCE INDICATORS

  • Brand awareness

  • Brand perception / messaging rating

  • Ad awareness - unprompted, prompted

  • Frequency of exposure

  • Ad favourability

  • Ad messaging rating

FEATURES

  • Recall

  • Recognition / frequency of exposure

  • brand image

  • likely to purchase 

  • usage / purchase

  • brand trust 

  • brand advocacy / NPS

  • Analysis of change in measures of 'impact' as function of advertising exposure

RESULTS

  • What is % level of interest?

  • What is profile of THOSE INTERESTED?

  • What are KEY BENEFITS?

  • How much PRICE SENSITIVITY is there, or those interested?

  • Sample size: N = 500

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