Purple - Blue Gradient

I D E A   V A L I D A T I O N

IDEA VALIDATION

IDEA SCORE

  • Interesting

  • Different

  • Expected frequency of usage

  • Advantage over other products / services

FEATURES

  • 5 Point Scale for each question

  • NORMS across categories

  • NORMS to be built for each PRODUCT/SERVICE category

  • Option of open-ended question on ADVANTAGES

  • Can test existing successful/failed products/services as BENCHMARK

OUTPUTS

  • IDEA consolidated INDEX

  • Individual mean scores-relative to NORMS or benchmarks

  • Analysis of demographics MOST interested in concept

  • Analysis of IDEA measures within demographic groups

RESULTS

  • What is % level of interest?

  • What is profile of THOSE INTERESTED?

  • What are KEY BENEFITS?

  • How much PRICE SENSITIVITY is there, or those interested?

  • Sample size: N = 500