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I D E A V A L I D A T I O N
Expected frequency of usage
Advantage over other products / services
5 Point Scale for each question
NORMS across categories
NORMS to be built for each PRODUCT/SERVICE category
Option of open-ended question on ADVANTAGES
Can test existing successful/failed products/services as BENCHMARK
IDEA consolidated INDEX
Individual mean scores-relative to NORMS or benchmarks
Analysis of demographics MOST interested in concept
Analysis of IDEA measures within demographic groups
What is % level of interest?
What is profile of THOSE INTERESTED?
What are KEY BENEFITS?
How much PRICE SENSITIVITY is there, or those interested?
Sample size: N = 500
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