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M A R K E T   R E S E A R C H

Our actionable insights engine is optimised research design and analysis to improve strategic guidance. 

We offer unrivalled psychographic segmentation, text analytics and behavioural economics.

CUSTOMER EXPERIENCE

  • Customer satisfaction

  • User experience 

  • Customer engagement

  • Customer loyalty 

  • Advocacy and NPS

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ADVERTISING

  • Advertising development and testing

  • Advertising effectiveness

  • Advertising awareness tracking

  • Communications strategies

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BRAND EQUITY & HEALTH

  • Brand funnel

  • Usage and attitudes

  • Brand equity studies

  • Brand awareness studies

  • Brand health tracking 

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PRODUCT & PRICING

  • Market sizing and segmentation

  • Concept testing

  • Choice modelling

  • Concept testing

  • Choice experiments

  • Conjoint analysis

  • Max-Diff design

  • Choice modelling

  • Price sensitivity

  • Decision Support Systems (DSS)

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MARKET DYNAMICS

  • Market sizing

  • SegmentationUsage and attitude

  • Studies

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POSITIONING & SEGMENTATION

  • Brand positioning

  • Customer segmentation

  • Psychographics

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ACCREDITATION

KNOW employs panel providers who specialise in verified, quality assured online sample.

Vetting: Our suppliers meet ESOMAR and ISO certification levels.

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