Face Sculpture

my choice

Optimise your marketing plan

OFFERING

Enable marketers to increase brand competitiveness and drive purchase intent

FAST

3-5 day turnaround

CHEAP

DIY

global

Integrated access to global panels

effective

Mimics real life decision making

HOW

By understanding how consumer make trade-off decisions. 
Our sophisticated data engine can predict consumer choice and minimise marketing risk

Brand 

How much more / less can my band charge vs others?

Features 

Which feature is worth how much?

Promotion

Which promotion yields more value in the consumer's mind?

Ingredients 

Do additional ingredients justify price increase?

GLOBAL ACCESS FROM YOUR WORKSPACE

markets

Client chooses market and target audience n=1000

matrix

Client defines choice matrix

dashboard

Clients view results in interactive dashboard

complete 

Consumers complete questionnaire

In summary

My Choice is a fast, low cost marketing tool that can be used to:

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identify 

The most important drivers of choice

Girl Standing in Mountain Highway

understand 

The key 'trade-off' that govern choice

Financial Report

Calculate 

Relative importance of brand, price and features

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predict

The impact of changes in your marketing mix

Glass of Milk

HOW IT WORKS

Our algorithm creates a series of randomised choice sets where every attribute is exposed equally

Additional Features

ASK UP TO 10 UPFRONT QUESTIONS

 (Before the Choice options), such as socio economic and attitudinal / experiential with rating scales.

Tailor the respondent profile

Add specific criteria - such as credit crd usage, have children, own car

Language options

My Choice can accomodate any language.

any device

Designed with mobile usage in mind, but operates on any device

The science 

choice based conjoint analysis

Using consumer trade-offs (through their choices between 2 combinations) the measure the each attribute in consumer choice

hierarchical bayesian

Statistical modelling used to analyse importance of attributes

Fedorov optimism

For designing the combination each respondent sees

Share of utility rule

For computing the predicted market share, which is in proportion to its share of customer's preferences

The respondents

My Choice has a partnership with Quality Online Research  (QOR), a global provider of online research panels.
QOR provides consumer and business panels in 90 + countries. 
Creation of MyChoice survey automatically connects with the selected QOR market, and provides 1000 respondents with the specified profile ie age, gender, income, etc  
More specialised respondent profiles need to be discussed and priced separately.

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