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P A N E L S

Built from Australia Post's panel of respondents that best represents the Australian population in terms of age, gender and geographic location.

CONSUMER PANEL

Our Consumer Panel has over 85,000 active members profiled on 300+ questions with 4,000+ options. Profiling questions include a variety of sectors including beverages, leisure, shopping, health, money & investments etc.
Whilst we are quality focused, we are also competitively priced ensuring that our clients receive excellent service at the right cost.
The Consumer Panel is regularly compared to Census data and recruitment is adjusted to make sure the QOR Consumer Panel reflects the Australian population.

  • 85,000 active members

  • 300+ profiling questions

  • 4,000+ options

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BUSINESS PANEL

Our Business Panel is a separate entity ,with no cross over to our consumer panel.
The QOR Business Panel currently stands at 20,000+ active members.
We profile extensively on firmographics and can target company turnover, Business Owners/Decision Makers as well as business sectors and much more.
The QOR Business Panel is constantly compared to ABS data to make sure it represents the Australian Business Population and we can adjust recruiting targets based on client requirements.
The table below depicts QOR’s Business Panel’s Geographical spread as well as turnover and full time employee size.

  • 20,000+ active members

  • ABS matched to Australian Business Population

  • Geostapial & geographical spread access

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Quality &

reliability 

Our sampling methods are research specific, designed to provide the best possible survey data.
Registration to our panels is by invitation only ,with double opt in and ID verification. The QOR Consumer Panel is profiled on more than just demographics, being profiled on social attributes as well as tagged with lifestage segmentation to ensure a more granular representative sample source.

ACCREDITATION

KNOW employs panel providers who specialise in verified, quality assured online sample.

Vetting: Our suppliers meet ESOMAR and ISO certification levels.

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