I N S I G H T S   O N   D E M A N D 

IDEA VALIDATION

Stage 1: Introduction

CONCEPT TESTING

Stage 2: Introduction

Before developing your product test and trial

concepts across all touch brand points.

PRODUCT & PRICE MODELLING

Stage 2: Growth

Develop products and trial price points to uncover the 

consumer demographics you're brand is likely to engage with.

CONTENT TESTING

Stage 4: Growth

Test content, marketing and adverts before creating and launching. 
This creates opportunity for refinements, improvements and

if necessary a complete brand strategy overhaul.

CREATIVE EFFECTIVENESS

Stage 5: Growth

Step into the future and find out how effective your

creative marketing will be, not how effective it was.

BRAND AWARENESS

Stage 6: Growth

Find out who knows about your brand, who doesn't and how to reach them. 
The strength of your brand and its ability to create affinity

within the minds of consumers is essential for your company to grow.

BRAND EQUITY

stage 7: Growth

Discover the consumer value and perception of the brand name,

a product or service, rather than from the product or service itself.

CUSTOMER SATISFACTION

Stage 8:

Uncover what consumers are really saying and thinking about your brand. 
We measure how a brands products and services meet or surpass consumer expectations.

CUSTOMER NEEDS

Stage 9: Maturity

Customer needs is the check list that a consumer requires when

purchasing a brands product or service.