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BRAND EQUITY

BRAND EQUITY

SKU: 284215376135191
Sample size: n = 500
Discover the consumer value and perception of the brand name, a product or service, rather than from the product or service itself.

  • PRODUCT LIFECYCLE STAGE

    MATURITY

  • KPI's

    • Brand equity index
    • Brand awareness (spontaneous and prompted)
    • Usage and preference
    • Uniqueness
    • Emotional connection
    • Value/ willingness to pay premium
    • Brand equity score (EquiTrend) - Harris Insights:
    • Accessibility (familiarity, positive imagery)
    • Attraction (connection, momentum)
    • Attachment (commitment, indispensibility)
    • Action (consideration, recommendation)

  • BRAND FUNNEL

    • Aware
    • Familiar
    • Consdier
    • Use
    • Prefer
    • Recommend / NPC

  • BRAND PERCEPTIONS

    • Image - Key 'drivers'
    • Needs
    • Emotional connection 
    • Value / willingness to pay a premium 
    • Uniqueness / differentiation
$4,500.00Price
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