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CONCEPT TESTING

CONCEPT TESTING

SKU: 364115376135191
Sample size: n = 500
 
Before unleashing creative concepts across media channels and online shelves make sure it actually resonates with your target market.

  • KPI's

     

    • Appeal
    • Perceived attributes
    • Needs-gap index (perceived match against important attributes)
    • Consideration
    • Most likely to consider
    • Likes/dislikes (open enders)

  • POSITIONING

    •   Relevance

    • Impact on brand perceptions / fit with brand

    • Likelihood to use / most likely to use

    • Needs/gap index

    • Likes/dislikes (OE)

  • THE RESULTS

    • What is % level of interest?
    • What is profile of THOSE INTERESTED?
    • What are KEY BENEFITS?
    • How much PRICE SENSITIVITY is there, or those interested?
$4,500.00Price
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