Sample size: n = 500
Before unleashing creative concepts across media channels and online shelves make sure it actually resonates with your target market.
- Perceived attributes
- Needs-gap index (perceived match against important attributes)
- Most likely to consider
- Likes/dislikes (open enders)
Impact on brand perceptions / fit with brand
Likelihood to use / most likely to use
- What is % level of interest?
- What is profile of THOSE INTERESTED?
- What are KEY BENEFITS?
- How much PRICE SENSITIVITY is there, or those interested?