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IDEATION

IDEATION

SKU: 364215375135191
Sample size: n = 500
 
Our ideation & NPD platform enables brands to discove gaps in customer needs through research, observation and co-creation with customers to generate and screen new product and service ideas
Test 

  • STAGE OF PRODUCT LIFECYCLE: INTRODUCTION

    IDEA score
    - interesting
    - different
    - expected frequency of usage
    - advantage over other products/services

  • FEATURES

    • 5 Point Scale for each question

    • NORMS across categories

    • NORMS to be built for each PRODUCT/SERVICE category

    • Option of open-ended question on ADVANTAGES

    • Can test existing successful/failed products/services as BENCHMARK

  • OUTPUTS

    • IDEA consolidated INDEX

    • Individual mean scores-relative to NORMS or benchmarks

    • Analysis of demographics MOST interested in concept

    • Analysis of IDEA measures within demographic groups

$4,500.00Price
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