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PRICE TESTING

PRICE TESTING

SKU: 366615376135191
Sample size: n = 500
 
Is your product or service too cheap or too expensive? Trial price points and discover the consumer demographics you're brand is likely to engage with.

  • STAGE IN PRODUCT LIFECYCLE

    GROWTH

  • KPI's

    • Likability
    • Communication effectiveness
    • Recall
    • Effectiveness index / ad impact

  • Price sensitivity

    • Profile of those willing to buy at each level.
    • Market sizinf of revenue at each level.
    • Profitability at each pring level.

  • Choice model price test

    • BRAND : How much more / less can my band charge vs others?
    • FEATURES : Which feature is worth how much?
    • PROMOTION : Which promotion yields more value in the consumer's mind?
    • INGREDIENTS : Do additional ingredients justify price increase?
$4,500.00Price
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