Sample size: n = 500
Is your product or service too cheap or too expensive? Trial price points and discover the consumer demographics you're brand is likely to engage with.
STAGE IN PRODUCT LIFECYCLE
- Communication effectiveness
- Effectiveness index / ad impact
- Profile of those willing to buy at each level.
- Market sizinf of revenue at each level.
- Profitability at each pring level.
Choice model price test
- BRAND : How much more / less can my band charge vs others?
- FEATURES : Which feature is worth how much?
- PROMOTION : Which promotion yields more value in the consumer's mind?
- INGREDIENTS : Do additional ingredients justify price increase?