Purple Background

P R O D U C T   &   P R I C I N G

PRODUCT & PRICING

KEY PERFORMANCE INDICATORS

  • Likability

  • Communication effectiveness

  • Recall

  • Effectiveness index / ad impact

PRICE SENSITIVITY

  • Profile of those willing to buy at each level.

  • Market sizing of revenue at each level.

  • Profitability at each pricing level.

CHOICE MODEL PRICE TEST

  • BRAND : How much more / less can my band charge vs others?

  • FEATURES : Which feature is worth how much?

  • PROMOTION : Which promotion yields more value in the consumer's mind?

  • INGREDIENTS : Do additional ingredients justify price increase?

RESULTS

  • What is % level of interest?

  • What is profile of THOSE INTERESTED?

  • What are KEY BENEFITS?

  • How much PRICE SENSITIVITY is there, or those interested?

  • Sample size: N = 500