insights & brand
Key positioning for VITRUVIAN:
Insight driven marketing partnership
s t r a t e g y
We work with Vitruvian to design a defensible roadmap and bring it to life across all key touchpoints.
Insights to identify key target groups for digital and retail marketing
Geo - segmentation
Consumer satisfaction
Research amongst population to identify profiles of likely users/purchasers
Pricing research to identify optimum pricing and profitability
Research amongst prospects, that did not purchase, to identify key “barriers” to purchase
Developing strategies for sales, marketing and communication—key messages
Testing key messages at concept and advertising levels
Tracking awareness
Brand image and interest [relative to key competitors]
b r a n d
r e c r u i t
Crossing the chasm from niche to scale
Architecture
Positioning
Identity
Guidelines
Messaging
Activations
Collaboration
Experiential
Content Development | Film
Motion
Visual System
Typographic
Graphic
Iconography
Animation | CGI
Sound
Web | Mobile | App | E-Commerce
Print | poster | photography
Campaign
UX & UI
Bringing new life to mature businesses.
Creative recruitment
Brand employee auditing
Creative talent screening
Optimisation for talent & employees
Freelance and permanent In-house teams
Off-shore / remote production teams
Global creative resources & partners
Brand managers, producers and operators
