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insights & brand

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Key positioning for VITRUVIAN:
Insight driven marketing partnership

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s t r a t e g y

We work with Vitruvian to design a defensible roadmap and bring it to life across all key touchpoints.

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Insights to identify key target groups for digital and retail marketing

Geo - segmentation

Consumer satisfaction

Research amongst population to identify profiles of likely users/purchasers

Pricing research to identify optimum pricing and profitability

Research amongst prospects, that did not purchase, to identify key “barriers” to purchase

Developing strategies for sales, marketing and communication—key messages

Testing key messages at concept and advertising levels

Tracking awareness

Brand image and interest [relative to key competitors]

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b r a n d

r e c r u i t

Crossing the chasm from niche to scale
 

Architecture

Positioning

Identity

Guidelines

Messaging

Activations

Collaboration

Experiential

Content Development | Film

Motion

Visual System 

Typographic 

Graphic

Iconography 

Animation | CGI

Sound 

Web | Mobile | App | E-Commerce

Print | poster | photography

 

Campaign

UX & UI

Bringing new life to mature businesses.
 

Creative recruitment 

Brand employee auditing 

Creative talent screening 

Optimisation for talent & employees

Freelance and permanent In-house teams 

Off-shore / remote production teams

Global creative resources & partners 

Brand managers, producers and operators 

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